I recently updated the shop’s branding. After finally running out of business cards, (a happy business problem) I used the opportunity to refresh everything and add some things as well.
While updating Anchor In Time’s brand, I had a handful of design goals.
To simplify the whole brand, I wanted to focus more on the logo and limit the fonts and color scheme, for a more polished look.
2. UPDATE & COORDINATE
Since opening Anchor In Time three years ago, I have changed the logo, colors and fonts over time. Therefore, different tags, social sites and the main shop weren’t in sync with each other. It was about time to coordinate everything once more.
3. PERSONALIZE THANK YOUS
Originally, I was writing thank you notes on a printed invoice. Since invoices are automatically emailed with each order, I decided to cut out some of the extraneous paper and ink. Replacing the invoice note with a more polished and personalized card.
4. SAVABLE COUPON CODE
Each note card also has a coupon code on the back for return customers to snag their order at a discount. With the code on a note along with the website, it’s easier to save and use.
5. ADD NEW PIECES
Each season, as I add new items, they need new tags to complete the brand packaging. Recently, I’ve added new Hand Warmer wrap tags, updated the Boot Warmer wrap tags and streamlined the main hang tags, to be used for items like Classic Beanies and Honeycomb Cowls.
6. HIGHLIGHT THE NAUTICAL STYLE
By using coordinating sea colors and tying the anchor logo into the overall look, the brand now highlights the nautical style Anchor In Time was based off of.